Have any question?



Dr Idenedo Wisdom Otite
(LECTURER I)
Department of Marketing

idenedo.wisdom@dou.edu.ng     Google Scholar

Publications

  • Idenedo, W.O. & Wali, K.

    Year of Publication 2022

    Internal marketing practices and customer loyalty of healthcare firms in South-South, Nigeria
    Published by International Academic Journal of Management and Marketing

  • Idenedo, W.O. ; Ebenuwa, A

    Year of Publication 2022

    Internal marketing practices and customer loyalty of healthcare firms in South-South, Nigeria: The moderating role of industry policy
    Published by International Academic Journal of Management and Marketing  

  • Idenedo, W. O. ; Goodie-Okio, J. A.

    Year of Publication 2022

    Contact employee recognition and customer loyalty of healthcare firms in South-South, Nigeria
    Published by International Journal of Business Systems and Economics  

  • Ebenuwa, A.; Idenedo, W. O.

    Year of Publication 2022

    Harnessing collective capability to achieve marketing resilience: the experience of domestic airlines operators in Nigeria
    Published by International Academic Journal of Management and Marketing  

  • Idenedo, W.O.; Ebenuwa, A.

    Year of Publication 2022

    Contact employee rewards system and customer loyalty of healthcare firms in South-South, Nigeria
    Published by International Journal of Management and Marketing Systems  

  • Idenedo, W.O.; Ebenuwa, A.

    Year of Publication 2022

    Work-life-balance of contact employee and customer loyalty of healthcare firms in South-South, Nigeria
    Published by International Academic Journal of Management and Marketing  

  • Wali, K. & Idenedo, W. O.

    Year of Publication 2021

    Service digitalization: a marketing tool for post Covid-19 competitiveness among fast food restaurants in Port Harcourt
    Published by Innovative Journal of Accounting and Management Research

  • Unsustainable marketing practices and environmental degradation in Niger Delta Region of Nigeria
    Published by International Journal of Management Sciences

  • Mobile marketing and eateries performance in Port Harcourt
    Published by International Journal of Innovations in Marketing and Business Studies

  • Green product marketing and achievement of global environmental sustainable goals in south-south of Nigeria
    Published by International Academic Journal of Management and Marketing

  • Customer engagement and new product acceptance in food and beverage industry in Rivers State
    Published by International Journal of Innovations in Management and Development Studies

  • Technology adoption and sales performance of manufacturing small and medium enterprises in Port Harcourt
    Published by Journal of Marketing Development

  • Customer involvement practice and competitive advantage of apparel designers in Port Harcourt
    Published by Journal of Contemporary Marketing

  • In-store promotions and brand equity of registered supermarkets in Port Harcourt
    Published by International Journal of Marketing and Commercial Studies  

  • Market orientation and customer loyalty of deposit money banks in Port Harcourt
    Published by International Journal of Marketing and Commercial Studies

  • Idenedo, Otite Wisdom & Didia J.U.D

    Year of Publication 2017

    Customer orientation and loyalty behaviour of users of global system of mobile telecommunication services
    Published by International Journal of Marketing and Management

  • VALUE CO-CREATION ADOPTION AND CUSTOMER LOYALTY OF APPAREL DESIGNERS IN NIGERIA; THE MODERATING ROLE OF SOCIAL MEDIA NETWORK
    Published by Journal of Management, Marketing and Accounting Innovations